Background: Over the last 13 years, Flavours has and continues to share their passion for quality food, represent small farmers and producers and connect consumers directly to these producers by sourcing and supplying to both wholesale and retail customers. Their retail space spans across several locations including Shoalhaven and Berry.

The brief was to create a reinvigorated brand identity for Flavours Shoalhaven and Flavours Group with a warm inviting presence, understanding the provenance whilst bringing in/discovering the new. A homey brand essence that speaks quality produce to the producer and the farmer, as well as remaining connected to the community, connected to the bigger picture.